How a GenAI Design Sprint Landed My Work At CES 2024

It is becoming more difficult to tell the difference between real and fake content online

With the rise of AI, cyber criminals are creating seemingly real profiles, and sending out personalized texts, emails, and direct messages. All this in an attempt to take McAfee users money, infect their devices, and steal their identities.

For this week long Google style design sprint, we wanted to explore how McAfee could help protect against these personalized attacks.

Workshops and expert interviews led us to our north star

"We will leverage McAfee's AI capabilities to empower users with a personalized experience that protects and educates them from new AI threats."

We landed on this north-star after interviewing experts and workshopping how might we statements and experience maps.

Bad actors are going after our users everywhere online. Our solution should go wherever they go.